In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Groups proprietary demand modela strategy which multi-million dollar corporations pay premium rates to accessavailable to the general public for the first time. Taking the reigns from Larry Bossidys Execution, W. Chan Kim and Rene Mauborgnes Blue Ocean Strategy, and Kashs own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
