The Routledge Handbook of Nonprofit Communication (Hardcover)
 
作者: Gisela Gonçalves 
分類: Communication studies ,
Humanities ,
Media studies ,
Social issues & processes ,
Sociology ,
Economics ,
Advertising ,
Public relations ,
Organizational theory & behaviour ,
Public ownership / nationalization ,
Non-profitmaking organizations ,
Press & journalism  
書城編號: 24530213


售價: $2730.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Routledge Chapman Hall
出版日期: 2022/10/12
ISBN: 9780367771775
 
>> 相關電子書

商品簡介


This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies.

The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)