The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book:
1. An emphasis on intuition—the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics.
2. A unified valuation approach—net present value (NPV) is treated as the basic concept underlying corporate finance.
3. A managerial focus—the authors emphasize the role of the financial manager as decision maker, and they stress the need for managerial input and judgment.
