Online marketing has evolved far beyond just websites and banner ads. Your business's credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:

• Content marketing and blogging
• Social media marketing
• Web analytics
• Search Engine Optimization (SEO)
• E-mail marketing
• Online Public Relations

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

• Clear definitions of key terms and concepts
• Tactics and and strategies for effective online marketing
• Tips for executing the tactics in the book
• Practical advice for preventing errors
• Caution signs to avoid common and uncommon mistakes
• Examples of successful online marketing tactics
• Specific planning procedures, tactics, and hands-on techniques