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商品簡介 |
In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world.
- Includes examples of mediatization and transcultural communication from a variety of cultural contexts
- Covers an array of different types of media, including mass media and digital media
- Incorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation
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