Practical Text Analytics (Paperback)
 
作者: Steven Struhl 
分類: Data analysis: general ,
Sales & marketing  
書城編號: 1075824


售價: $490.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: KOGAN PAGE
出版日期: 2015/07/28
尺寸: 234x156x19mm
重量: 0.36 kg
ISBN: 9780749474010
 
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商品簡介


Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals. Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples.

Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing strategies.

Steven Struhl 作者作品表

Artificial Intelligence Marketing and Predicting Consumer Ch (Paperback)

Practical Text Analytics (Paperback)

eBook: Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (DRM PDF)

eBook: Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (DRM EPUB)

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