Strategy for the Corporate Level (Hardcover)
 
作者: Andrew Campbell 
分類: Business strategy  
書城編號: 1100050


售價: $518.00

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出版社: Jossey Bass Wiley
出版日期: 2014/06/03
尺寸: 229x152x27mm
重量: 0.71 kg
ISBN: 9781118818374
 
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商品簡介
A revised edition of the bestselling classic

This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

Andrew Campbell 作者作品表

eBook: Operating Model Canvas (DRM PDF)

Strategy for the Corporate Level (Hardcover)

Wetlands in Danger (Hardcover)

Designing Effective Organizations: How to Create Structured Networks (Hardcover)

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