Introducing Business English (Paperback)
 
作者: Catherine Nickerson 
分類: ELT: English for business ,
English  
書城編號: 1103847


售價: $560.00

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出版社: Taylor & Francis
出版日期: 2015/09/25
尺寸: 234x156x17mm
重量: 338 grams
ISBN: 9781138016316
 
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商品簡介


Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.

Covering both spoken and written aspects of Business English, this book:

  • examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;
  • discusses the latest research on each topic, and possible future directions;
  • features tasks and practical examples, a section on course design, and further resources.

Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

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