Global Strategy in the Connected Economy (Paperback)
 
作者: Vinod Jain 
分類: Business strategy ,
Business competition ,
International business  
書城編號: 1104976


售價: $798.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Taylor & Francis
出版日期: 2016/08/05
尺寸: 229x152x21mm
重量: 404 grams
ISBN: 9781138844247
 
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商品簡介


Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world.

As the current global business environment is increasingly shaped-and connected-by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment.

This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment.

For access to additional materials, including Powerpoint slides, a list of suggested cases, and sample syllabus, please contact Vinod Jain (vinod.jain01@yahoo.com).

Vinod Jain 作者作品表

Global Meets Digital: Creating Global Strategies for Digital Businesses and Digital Strategies for Global Businesses (Paperback)

Global Meets Digital: Creating Global Strategies for Digital Businesses and Digital Strategies for Global Businesses (Hardcover)

eBook: Global Meets Digital: Global Strategy for Digital Businesses - Digital Strategy for Global Businesses (DRM PDF)

eBook: Global Meets Digital: Global Strategy for Digital Businesses - Digital Strategy for Global Businesses (DRM EPUB)

Global Strategy in the Connected Economy (Paperback)

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