Entrepreneurship at the Bottom of the Pyramid (Paperback)
 
作者: Carol Dalglish 
分類: Entrepreneurship  
書城編號: 1104997


售價: $798.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Taylor & Francis
出版日期: 2016/08/03
尺寸: 229x152x16mm
重量: 300 grams
ISBN: 9781138846555
 
>> 相關電子書

商品簡介


    2017 Nautilus Book Awards: Silver Award Winner

    2018 Great Northwest Book Festival: Winner

    2018 Hollywood Book Festival: Winner

    Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty.

    The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking 'outside the box'. It begins by introducing the reader to two fundamental concepts - poverty and the bottom of the pyramid - so they have a solid grasp of the context in which the entrepreneurial activities are implemented. Next, the authors discuss the entrepreneurial process, highlighting the most relevant elements: risk, survival and growth, entrepreneurial actors, the informal sector and micro-credit. Finally, the book describes models to encourage entrepreneurial activities in developing countries.

    Weaving a primary case study throughout so the reader can apply new knowledge incrementally while moving through the chapters, Dalglish and Tonelli also include several shorter case studies, presenting different problems and implemented solutions in several geographical areas. Students with an interest in entrepreneurship, poverty alleviation and development studies will find this an important read.

    * 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
    * 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

     

     

     

      我的賬戶 |  購物車 |  出版社 |  團購優惠
    加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

    香港書城 版權所有 私隱政策聲明

    顯示模式: 電腦版 (改為: 手機版)