Social Media Campaigns (Paperback)

此書已出版了新版
 

作者: Carolyn Mae Kim 
書城編號: 1105585

原價: HK$570.00
現售: HK$541.5 節省: HK$28.5

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出版社: Taylor & Francis
出版日期: 2016/07/08
尺寸: 229x152x15mm
重量: 0.32 kg
ISBN: 9781138948600

商品簡介


Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment. 

Carolyn Mae Kim 作者作品表

eBook: Leveraging Technology in Leadership Communication (DRM PDF)

eBook: Leveraging Technology in Leadership Communication (DRM EPUB)

eBook: Social Media Campaigns: Strategies for Public Relations and Marketing (DRM PDF)

eBook: Social Media Campaigns: Strategies for Public Relations and Marketing (DRM EPUB)

eBook: Public Relations: Competencies and Practice (DRM EPUB)

eBook: Public Relations: Competencies and Practice (DRM PDF)

Social Media Campaigns (Paperback)

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