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Contemporary Advertising(15版)
此書已出版了新版
售價:
$826.00
購買後立即進貨, 約需 18-25 天
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出版社: |
華泰文化
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出版日期: |
2016/07 |
頁數: |
714 |
ISBN: |
9781259921261 |
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商品簡介 |
ThenewesteditionofArensincludesanumberofupdatestohelpinstructorsremainrelevantandcurrent.Newchapter-openingstoriesincludetheadvertisingsuccessstoriesofActivia,LanceArmstrong,theALSFoundation“IceBucketChallenge,”theBanneradsforPsychopathscampaign,andtheDumbWaystoDiecampaign.Globaladvertisingcoverageincreasedandintegratedthroughout.Updatedcasestudyepilogueonthehighlysuccessful“Priceless”brandingcampaignforMasterCard,createdbyMcCannWorldwideinNewYork.
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