Re-Inventing the Book (Paperback)
 
作者: Christina Banou 
書城編號: 1255757


售價: $770.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Elsevier Science & Technology
出版日期: 2016/11/24
尺寸: 229x152x9mm
重量: 0.29 kg
ISBN: 9780081012789
 
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商品簡介


Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself.

The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies.

The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing.

Christina Banou 作者作品表

The Visual Identity of the Book: From the Renaissance to the Digital Age (Paperback)

Re-Inventing the Book (Paperback)

eBook: Re-Inventing the Book: Challenges from the Past for the Publishing Industry (DRM PDF)

eBook: Re-Inventing the Book: Challenges from the Past for the Publishing Industry (DRM EPUB)

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