Strategic Management and Business Policy: Globalization, Inn (Paperback)
 
分類: Business strategy  
書城編號: 1343310


售價: $980.00

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出版社: Pearson Higher Education
出版日期: 2017/08/31
尺寸: 255x205x27mm
重量: 1424 grams
ISBN: 9781292215488
 
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商品簡介


For courses in Strategic Management and Business Policy.

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well--researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

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