-Written by the published Professor of Economic History at Bocconi University -Covers the history of one of Italy's most successful and well-known brands -Outlines the unique and counter-intuitive investment structure of the Benetton family group A history of Edizione, the holding company of the Benetton family, describing the initial structure and success of the Benetton group in the '60s-'80s and its subsequent investment in privatized industries of the Italian state in the '90s onwards.
