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Marketing Research
原價:
HK$1010.00 
現售:
HK$959.5
節省:
HK$50.5 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
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出版社: |
McGraw-Hill
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| 出版日期: |
2003 |
| 頁數: |
704 |
| ISBN: |
9780074711385 |
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商品簡介 |
| This first local adaptation of Marketing Research comprehensively reviews, dissects and applies key concepts and theories to real-world situations, emphasising marketing research in its larger managerial and strategic context, and not just its principles and statistical methodologies. This is the only local textbook to fully address the cross-disciplinary nature of marketing research and its relationship to marketing strategy, customer relationship management and decision-making (larger contextual issues that are often omitted from other books). This edition is further enhanced by all-new local cases, examples and exercises, and an expanded debate section that delves into the reasons behind marketing research successes, failures and formulas.
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