|
|
Preface to Marketing Management with PowerWeb
原價:
HK$975.00
現售:
HK$926.25
節省:
HK$48.75 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
|
|
|
|
|
|
出版社: |
McGraw-Hill
|
出版日期: |
2003 |
頁數: |
280 |
ISBN: |
9780072834819 |
|
商品簡介 |
Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
|
|
|
|
|
|