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Business, Government, & Society: A Managerial Perspective with PowerWeb
原價:
HK$1497.00 
現售:
HK$1422.15
節省:
HK$74.85 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
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商品簡介 |
| Steiner & Steiner, the leading Business & Society text, is about the interrelationships among business, government, and society and how they effect business managers. Managers steer companies through a world continuously altered by environmental forces that reshape the economic, cultural, political, technological and ecological terrain on which companies operate. Numerous stakeholders challenge traditional ideas about when corporations are being ethical and socially responsible. These two forces create a web of complex, challenging and threatening relationships for managers, both domestically and internationally. Four basic analytical approaches are presented as alternative ways of picturing the interrelationships: 1) Market Capitalism; 2) Dominance; 3) Dynamic Forces; 4) Stakeholder. The texts analytical models are as follows : 1) Focus on Strategic Management; 2) Interdisciplinary Approach with a Managerial Focus; 3) Comprehensive Scope; 4) Focus on Theory; 5) Historical Perspective; 6) Global Perspective.
Steiner and Steiner, one of the first books in this course area, has benefited greatly from the reputation of its authors. George Steiner, the father in this father-and-son team, is one of the pioneers in the field. The text includes coverage of all the distinct content areas and is one of the most complete on the market. The book is well researched and includes the latest thinking on the ethical implications of business in its relation to society. It uses case examples to illustrate the concepts and to show the application of theory to practice.
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