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Franchise Organizations
原價:
HK$400.00
現售:
HK$380
節省:
HK$20 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
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出版社: |
McGraw-Hill
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出版日期: |
1998/01/30 |
頁數: |
256 |
重量: |
0.56 kg |
ISBN: |
9780875848327 |
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商品簡介 |
The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise. |
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