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Strategic Marketing Management
原價:
HK$750.00 
現售:
HK$712.5
節省:
HK$37.5 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
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出版社: |
McGraw-Hill
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| 出版日期: |
1992 |
| 頁數: |
637 |
| ISBN: |
9780875843100 |
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商品簡介 |
| This text for marketing management covers basic concepts and emerging issues through readings by leading academics and practitioners. Vital issues for the 1990s are explored: ethical and legal aspects of marketing, the services industry, and multinational marketing. The book also looks at basics such as the four Ps and gives cutting-edge strategies for traditional marketing concerns, from market penetration to marketing plan development, implementation, and control. The Practice of Management Series.
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