Competing in the Age of AI (Hardcover)
 
作者: Marco Iansiti 
分類: Business strategy ,
Management: leadership & motivation  
書城編號: 1610311

原價: HK$320.00
現售: HK$304 節省: HK$16

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出版社: Harvard Business School Press
出版日期: 2020/01/07
尺寸: 235x156x26mm
重量: 0.5 kg
ISBN: 9781633697621
 
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商品簡介


Harvard Business School experts on technology, strategy and operations explain how artificial intelligence and digital technologies are fundamentally changing the structure of the economy and how companies compete within it.

  • Shows that the era of artificial intelligence is characterized by the emergence of a fundamentally new kind of firm.
  • Presents a new framework for rethinking firms and their business and operating models.
  • Explains how "collisions" between AI-driven, digital, and traditional/analog firms are reshaping competition and even altering the structure of our economy.
  • Shows how these "collisions" force traditional companies to change how they operate, most critically in how they architect their operating model to drive scale, scope, and learning.
  • Explains the risks companies will face and how to overcome them, as well as the new challenges and responsibilities for leaders.

Audience:

  • Executives across all sectors and industries of the economy.
  • Managers who have operating and profitability responsibilities for business units and company operations.Participants in the authors' exec ed and MBA courses.

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