From basic concepts to research, this handbook covers all aspects of Mobile Web 2.0. The text identifies the main challenges and proposes a platform architecture that addresses some of these challenges, discusses different platforms for developing mobile services, and examines the effect of context on mobile usability. In addition to exploring mobile social software as an ICT and different platforms for developing mobile services, the book also illustrates a conceptual framework that provides modeling facilities for context-aware, multi-channel Web applications and demonstrates how high-level modeling constructs can drive the application development process through automatic code generation.