THE authoritative book about influencer marketing is an invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how-more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more. If you think you are doing good influencer marketing, get ready to take this channel to a new level of success.
