eBook: Business, Not Politics: The Making of the Gay Market (DRM EPUB)
 
電子書格式: DRM EPUB
作者: Katherine Sender 
系列: Between Men-Between Women: Lesbian and Gay Studies
分類: Economics  
書城編號: 20269991

原價: HK$577.00
現售: HK$548.15 節省: HK$28.85

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製造商: Columbia University Press
出版日期: 2005/01/05
ISBN: 9780231509169
 
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商品簡介
In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community formed not only through political activism but also through a commercially supported media. She argues that marketing has not only been formative in the constitution of a GLBT community and identity but also has had significant impact on the visibility of gays and lesbians.
Between Men-Between Women: Lesbian and Gay Studies

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Katherine Sender 作者作品表

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