eBook: Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth (DRM PDF)
 
電子書格式: DRM PDF
作者: Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt 
分類: Business strategy ,
Business innovation ,
Sales & marketing  
書城編號: 20511453


售價: $455.00

購買後立即進貨, 約需 1-4 天

 
 
製造商: Kogan Page
出版日期: 2018/08/03
頁數: 352
ISBN: 9780749482763
 
>> 相關實體書

商品簡介
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.

Mark Davies 作者作品表

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Sue Holt 作者作品表

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