eBook: New Rules of Marketing and PR (DRM EPUB)
 
電子書格式: DRM EPUB
作者: David Meerman Scott 
分類: Business & management  
書城編號: 20727040

原價: HK$247.00
現售: HK$234.65 節省: HK$12.35

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製造商: Wiley
出版日期: 2020/04/28
ISBN: 9781119651604
 
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商品簡介
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
David Meerman Scott 作者作品表

New Rules of Marketing and PR (0009) (Paperback)

The New Rules of Marketing and Pr, 8th Edition: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyer

The New Rules of Marketing and Pr, 8th Edition: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyer

eBook: New Rules of Marketing and PR (DRM PDF)

eBook: New Rules of Marketing and PR (DRM EPUB)

New Rules of Marketing and PR (Paperback)

eBook: New Rules of Marketing and PR (DRM PDF)

eBook: New Rules of Marketing and PR (DRM EPUB)

Fanocracy: Turning Fans Into Customers and Customers Into Fans (hardcover)

New Rules of Sales and Service (Paperback)

eBook: New Rules of Sales and Service (DRM EPUB)

eBook: New Rules of Sales and Service (DRM PDF)

New Rules of Sales and Service (Hardcover)

Marketing the Moon: The Selling of the Apollo Lunar Program (Hardcover)

eBook: Newsjacking (DRM PDF)

Real-Time Marketing and PR (Paperback)

eBook: Newsjacking (DRM EPUB)

New Rules of Marketing & PR (Paperback)

Marketing Lessons from the Grateful Dead (Hardcover)

eBook: World Wide Rave (DRM EPUB)

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