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eBook: Campaigning in the Twenty-First Century: A Whole New Ballgame? (DRM PDF)
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商品簡介 |
| So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning-micro-targeting, online fundraising, digital communication, the new media-and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications.Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants. |
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Dennis W. Johnson 作者作品表
 Campaigns, Elections, and the Threat to Democracy: What Everyone Needs to Know(r), 2nd Edition (Compact Disc)
 Campaigns, Elections, and the Threat to Democracy: What Everyone Needs to Know(r), 2nd Edition (MP3 CD)
 eBook: Campaigns, Elections, and the Threat to Democracy: What Everyone Needs to Know(R) (DRM PDF)
 eBook: Campaigns, Elections, and the Threat to Democracy: What Everyone Needs to Know(R) (DRM EPUB)
 eBook: American Public Policy: Federal Domestic Policy Achievements and Failures, 1901 to 2022 (DRM PDF)
 eBook: American Public Policy: Federal Domestic Policy Achievements and Failures, 1901 to 2022 (DRM EPUB)
 eBook: Campaigns and Elections: What Everyone Needs to Know(R) (DRM PDF)
 eBook: Campaigns and Elections: What Everyone Needs to Know(R) (DRM EPUB)
 eBook: Democracy for Hire: A History of American Political Consulting (DRM EPUB)
 eBook: Democracy for Hire: A History of American Political Consulting (DRM PDF)
 eBook: Campaigning in the Twenty-First Century: Activism, Big Data, and Dark Money (DRM PDF)
 eBook: Campaigning in the Twenty-First Century: Activism, Big Data, and Dark Money (DRM EPUB)
 eBook: Hired to Fight, Hired to Win (DRM PDF)
 eBook: Hired to Fight, Hired to Win (DRM EPUB)
 eBook: Campaigning for President 2012: Strategy and Tactics, New Voices and New Techniques (DRM PDF)
 eBook: Campaigning for President 2012: Strategy and Tactics, New Voices and New Techniques (DRM EPUB)
 eBook: Congress Online: Bridging the Gap Between Citizens and their Representatives (DRM PDF)
 eBook: Congress Online: Bridging the Gap Between Citizens and their Representatives (DRM EPUB)
 Routledge Handbook of Political Management
 eBook: Campaigning in the Twenty-First Century: A Whole New Ballgame? (DRM PDF)
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