eBook: Social Media Communication: Concepts, Practices, Data, Law and Ethics (DRM PDF)

電子書格式:	DRM PDF
作者:	Jeremy Harris Lipschultz
書城編號:	20858228

售價: $509.00

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製造商:	Taylor and Francis
出版日期:	2017/07/06
頁數:	376
ISBN:	9781315388137

商品簡介

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media.For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.Facebook:www.facebook.com/SocialMediaCommunicationTwitter:@JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare:www.slideshare.net/jeremylipschultz

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