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Strategic Marketing: Decision-making and Planning (4 ed) (Paperback)
售價:
$868.00
抱歉! 此商品已售罄, 不能訂購
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出版社: |
Cengage Learning Emea
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出版日期: |
2014/10/13 |
頁數: |
304 |
尺寸: |
255 x 185 x 16 mm |
重量: |
630 grams |
ISBN: |
9780170241236 |
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商品簡介 |
This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisations strategic management. With Student Resource Access Card. Peter Reed ex Monash Uni |
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