Strategic Marketing: Decision-making and Planning (4 ed) (Paperback)
 
作者: Peter Reed 
書城編號: 23885679


售價: $868.00

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出版社: Cengage Learning Emea
出版日期: 2014/10/13
頁數: 304
尺寸: 255 x 185 x 16 mm
重量: 630 grams
ISBN: 9780170241236

商品簡介
This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisations strategic management. With Student Resource Access Card. Peter Reed ex Monash Uni
Peter Reed 作者作品表

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