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The Leadership (Paperback)
售價:
$150.00
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商品簡介 |
When I left Glasgow's Govan High School at the age of sixteen to begin my apprenticeship as a toolmaker at Remington Rand and my football life at Queen's Park FC, it would have been impossible to imagine that, 55 years later, I would be facing from an auditorium at Harvard Business School talking about me to a class of MBA students.
The first class I taught, in October 2012, was completely packed. From where I was at the front of the auditorium, I could see the students waiting patiently in the rows of chairs-each with an ID card in front of them-and the even more crowded aisles. It was an intimidating sight, but also a testament to Manchester United's allure. Our club was in great company, as among the organizations studied during the Strategic Marketing in Creative Industries course at the business school are: Burberry, the brand; Comcast, the giant American cable operator; Marvel Enterprises, the Hollywood studio behind the Spider-Man and Iron Man comics and film franchises; and, to my surprise, the commercial activities of Beyonc |
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