Originally published in 1987 and now reissued with a new Preface by the author, this book is written primarily for planners, public administrators and project managers in countries or international agencies considering a development strategy in which agribusiness and rural enterprise projects are viewed as a desirable policy instrument for generating employment and income. It makes available the background and methodology of project analysis so that agribusiness and rural enterprise project can be designed, implemented and reviewed effectively in a wide range of circumstances. It outlines how to establish objectively the potential and limitations of agribusiness and rural enterprise projects; provides guidelines for deciding whether a project can be effective; considers the policy issues relating to such projects and suggests techniques for judging project performance.