The New Rules of Marketing and Pr, 8th Edition: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyer
 
作者: David Meerman Scott 
書城編號: 26188391

原價: HK$520.00
現售: HK$494 節省: HK$26

購買此書 10本或以上 9折, 60本或以上 8折

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出版社: Ascent Audio
出版日期: 2022/09/06
ISBN: 9798212282000

商品簡介
The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: incorporate the new rules that will keep you ahead of the digital marketing curve; make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you; and gain valuable insights through compelling case studies and real-world examples. The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
David Meerman Scott 作者作品表

New Rules of Marketing and PR (0009) (Paperback)

The New Rules of Marketing and Pr, 8th Edition: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyer

The New Rules of Marketing and Pr, 8th Edition: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyer

eBook: New Rules of Marketing and PR (DRM PDF)

eBook: New Rules of Marketing and PR (DRM EPUB)

New Rules of Marketing and PR (Paperback)

eBook: New Rules of Marketing and PR (DRM PDF)

eBook: New Rules of Marketing and PR (DRM EPUB)

Fanocracy: Turning Fans Into Customers and Customers Into Fans (hardcover)

New Rules of Sales and Service (Paperback)

eBook: New Rules of Sales and Service (DRM EPUB)

eBook: New Rules of Sales and Service (DRM PDF)

New Rules of Sales and Service (Hardcover)

Marketing the Moon: The Selling of the Apollo Lunar Program (Hardcover)

eBook: Newsjacking (DRM PDF)

Real-Time Marketing and PR (Paperback)

eBook: Newsjacking (DRM EPUB)

New Rules of Marketing & PR (Paperback)

Marketing Lessons from the Grateful Dead (Hardcover)

eBook: World Wide Rave (DRM EPUB)

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