UX Writing: Designing User-Centered Content (Paperback)
 
作者: Jason C. K. Tham 
分類: linguistics ,
Literature: history & criticism ,
Communication studies ,
Economics ,
Knowledge management ,
Production & quality control management ,
Advertising  
書城編號: 26234507


售價: $504.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Routledge
出版日期: 2023/10/02
重量: 0.47 kg
ISBN: 9781032227405

商品簡介


This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.

The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.

Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing.

Jason C. K. Tham 作者作品表

UX Writing: Designing User-Centered Content (Paperback)

UX Writing: Designing User-Centered Content (Hardcover)

Keywords in Design Thinking: A Lexical Primer for Technical Communicators and Designers (Paperback)

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