Winning the Global TV News Game (Hardcover)
作者: Johnston Carla Brooks
分類:
Special kinds of photography
,Video photography
,Film, TV & radio
,Film theory & criticism
,Film production: technical & background skills
,Television
,Television soap operas
,Television production: technical & background skills
,Radio
,Other performing arts
,Performing arts: comedy
,Screenwriting techniques
,Writing & editing guides
,Communication studies
,Peace studies & conflict resolution
,General & world history
,European history
,20th century history: c 1900 to c 2000
,Postwar 20th century history, from c 1945 to c 2000
,Social & cultural history
,The Cold War
,Military history
,Media studies
,TV & society
,Age groups: children
,Adult education, continuous learning
,Open learning, home learning, distance education
,Educational equipment & technology, computer-aided learning (CAL)
,Politics & government
,Elections & referenda
,International relations
,Warfare & defence
,Sales & marketing
,Media, information & communication industries
,Radio & television industry
,Press & journalism
,Publishing industry & book trade
,Postal & telecommunications industries
,Constitutional & administrative law
,Impact of science & technology on society
,History of science
,History of engineering & technology
,Communications engineering / telecommunications
,Radio technology
,Satellite communication
,Telephone technology
,Television technology
,Acoustic & sound engineering
,20th century
,c 1945 to c 2000 (Post-war period)
,c 1945 to c 1960
,c 1990 to c 2000
,United Kingdom, Great Britain
,Ireland
,Netherlands
,Eastern Europe
,Former Soviet Union, USSR (Europe)
,USA
,New York
,Canada
,Mexico
,Brazil
書城編號:
26971576
售價:
$1350.00
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商品簡介
Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.
