eBook: Artificial Intelligence, Strategic Communicators and Activism (DRM EPUB)
 
電子書格式: DRM EPUB
作者: Lukasz Swiatek, Marina Vujnovic, Chris Galloway, Dean Kruckeberg 
系列: Global PR Insights
分類: Communication studies ,
Economics ,
Advertising ,
Public relations ,
Artificial intelligence  
書城編號: 27019899


售價: $260.00

購買後立即進貨, 約需 1-4 天

 
 
製造商: Taylor and Francis
出版日期: 2023/09/09
頁數: 66
ISBN: 9781000990706
 
>> 相關實體書

商品簡介
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication.Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.
Global PR Insights

eBook: Artificial Intelligence, Strategic Communicators and Activism (DRM PDF)

eBook: Artificial Intelligence, Strategic Communicators and Activism (DRM EPUB)

eBook: Strategic Communication and AI: Public Relations with Intelligent User Interfaces (DRM PDF)

eBook: Strategic Communication and AI: Public Relations with Intelligent User Interfaces (DRM EPUB)

Lukasz Swiatek 作者作品表

Major Reward and Recognition Events: Transformations and Critical Perspectives (Hardcover)

eBook: Major Reward and Recognition Events: Transformations and Critical Perspectives (DRM PDF)

eBook: Major Reward and Recognition Events: Transformations and Critical Perspectives (DRM EPUB)

Marina Vujnovic 作者作品表

Higher Education and Disaster Capitalism in the Age of Covid-19 (2022) (Paperback)

Higher Education and Disaster Capitalism in the Age of Covid-19 (2022) (Hardcover)

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