Introduces event management through the lens of integrated operational planningUseful reading on any events-related courseEncourages critical thinking rather than check-lists, so that the reader can develop into an adaptable and resilient event managerFully revised and updated fourth edition includes completely new chapters on the politics of events, and on ensuring quality in event environmental sustainabilityNew edition includes new material on virtual events and event planning post-COVID, and on managing smaller eventsEvery chapter includes international real-world case studies, data and practical examples from sport, recreation and tourism
