Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the best data together into one place in order to build an effective and predictable revenue engine.

This is where revenue operations teams come in. The Revenue Operations Manual takes you through every aspect of this evolving function, whether that's understanding what exactly it is, or how to effectively build your team, technology and partnerships in order to ensure your go-to-market strategies support business goals and revenue growth.

With real-world examples of best practice and of what not to do, this book offers expertise and interviews from world-class operators from hypergrowth companies, providing a blueprint on how to build and scale this critical business function. Understand the value that revenue operations can bring to your business, and what the right time to invest in it is, as well as how to design your business in order to maximize the opportunity this team can bring.