Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with :
a completely new introductory chapter emphasizing decision-making and behavioral biases intensive application to current issues including the sub-prime financial crisis and global competition streamlined presentation focusing on the economics that managers need to know.

As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.

The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.

Truly useful economics for managers.

An accompanying website, featuring a wealth of supplementary material, is available at http://www.comp.nus.edu.sg/~ipng/ed4.htm

Reviews

'Ivan Png’s book offers an intuitive and crystal-clear explanation of the key concepts and principles of managerial economics. Considering the book as the very best in the market, I have been fortunate in using it for MBA and EMBA teaching in Asia in the last fifteen years.'

— Zhigang Tao, Professor of Economics and Strategy, University of Hong Kong

'Ivan Png's Managerial Economics closes the chasm: Complex theory as explained by easy-to-understand case examples. Png's book offers a great reading experience that is suitable not only for MBA students but also for instructors from other schools of management studies.'

— Paul Murschetz, Senior Lecturer of Media Management, University of Westminster

Contents

1. Introduction to Managerial Economics 2. Demand 3. Elasticity 4. Supply 5. Market Equilibrium 6. Economic Efficiency 7. Costs 8. M 9. Pricing 10. Strategic Thinking 11. Oligopoly 12. Externalities 13. Asymmetric Information 14. Incentives and Organization 15. Regulation

Author Bio

Ivan Png is the Lim Kim San Professor in the School of Business and Professor of Economics and Information Systems at the National University of Singapore. Previously, Dr. Png was a faculty member at the Anderson School, University of California, Los Angeles (1985-96) and the Hong Kong University of Science & Technology (1993-96). He is the author of Managerial Economics, which has been published in multiple editions and adapted into Chinese (traditional and simplified characters) and Korean. He received the NUS-UCLA Executive MBA Teaching Excellence Award, 2008. Dr Png is an independent director of Healthway Medical Corporation Ltd. He was a nominated MP (10th Parliament of Singapore), 2005-06, member of the Trustworthy Computing Academic Advisory Board, Microsoft Corporation, 2006-10, and an independent director of Hyflux Water Trus...