Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.
Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Most cases end with an open scenario, allowing students to discover different opinions and participate in creative discussions. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. A companion website (www.routledge.com/textbooks/9780415878937) provides additional resources for instructors to use with their students.
Contents
The Purpose of Public Relations
Proactive Public Relations
The Case Method
Ethics and the Public Interest
Media Relations
Crisis Communication
Consumer Relations
Sports, Entertainment, and Travel
Community Relations
Employee Relations
Governmental Relations
International Public Relations
Financial Relations
Internships and Early Career
Author Bio
Patricia Swann is associate professor and chair of the Public Relations and Journalism department at Utica College. She has won national, state and local awards for writing, photography, publication design and public relations activities. She is a member of the Public Relations Society of America and serves as a faculty advisor for the Raymond Simon Chapter of the Public Relations Student Society of America at Utica College. She received her master's degree in public relations from Syriversity S.I. Newhouse School of Public Communication.
