Case Studies in Crisis Communication: International Perspectives on Hits and Misses
 
作者: Amiso M. George 
分類: Communication studies ,
International economics ,
International business ,
Business communication & presentation  
書城編號: 368824


售價: $798.00

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出版社: Taylor & Francis
出版日期: 2012/03
尺寸: 254x180x29mm
重量: 990 grams
ISBN: 9780415889902
 
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商品簡介


Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.

The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.

Contents

Part 1: Theoretical Approaches to and Socio-Cultural Perspectives in Crisis Communication Cornelius B. Pratt Part 2: The Phases of Crisis Communication Amiso M. George Part 3: Case Studies Africa Egypt Social Media Stoke a Political Revolution in Egypt Olugbenga C. Ayeni Kenya Wooing Tourists Back After A Civil Strife: The Kenyan Example Bitrus P. Gwamna Nigeria Crisis in Nigeria’s Banking and Financial Industry: Government Actions Reassure Skittish, Jittery Publics Wole Adamolekun Kunle Ogedengbe and Cornelius B. Pratt South Africa Hotspot: South Durban Basin, South Africa-The ENGEN Oil Refinery Explosion Chris Skinner Asia China China’s Sanlu’s Infant Formula Proves Fatal Weidan Cao China & France Olympic Torch Protests in France, Reactions in China: Carrefour Learns About International Crises W. Timothy Coombs India Corporate Fraud in India: Satyam in the Spotlight Monika Vij Japan (Disaster) A Triple Disaster in One Fell Swoop: Rethinking Crisis Communication in Japan After March 11 Isaac A. Blankson, Sorin Nastasia and Min Liu Japan (Toyota) Delays, Denials, Recalls and s: Fixing the Dent in Toyota’s Image Amiso M. George Thailand Bringing the Government Down’: Managing Thailand’s Political Crisis Cornelius B. Pratt and Ronald Lee Carr Australia Victoria Burning: Confronting The 2009 Catastrophic Bushfires in Australia Christopher Galloway and Kwamena Kwansah-Aidoo Europe England ‘Climategate’: UK Climate Researchers’ Emails Casts Doubt on Scientific Support for Global Warming Doug A. Newsom Eurozone Eurovision 2010: A Security Breach Endangers Europe’s Largest TV Show Alfonso González-Herrero France An Exceptional Fraud at Société Générale Thierry Libaert Germany The Love Parade In Duisburg: Lessons From A Tragic Blame Game Andreas Schwarz Russia Turnaround in Russia: Crisis Communication Campaign During the 2008 War in South Ossetia Alexander G. Nikolaev Middle East Iran Iran’s Twitter Revolution’ from a Publics Relations Standpoint Chiara Valentini and Dean Kruckeb...

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