Qualitative Media Analysis (Paperback)
 
作者: David L Altheide 
分類: Research methods: general  
書城編號: 516221


售價: $476.00

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出版社: Sage Publications Ltd
出版日期: 2012/12/02
尺寸: 216x142x19mm
重量: 216 grams
ISBN: 9781452230054

商品簡介
In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

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