The "demotic turn" is a term coined by Graeme Turner to describe the increasing visibility of the "ordinary person" in the media today. In this dynamic and insightful book he explores the "whys" and "hows" of the "everyday" individual′s willingness to turn themselves into media content through celebrity culture, reality TV, DIY websites, talk radio, and user-generated materials online.

Analyzing the pervasiveness of celebrity culture, this book further develops the idea of the demotic turn as a means of examining the common elements in a range of ′hot spots′ within media and cultural studies today.