Urban Innovation Networks: Understanding the City as a Strategic Resource (2016) (hardcover)
 
作者: Alexander Gutzmer 
書城編號: 988699


售價: $550.00

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出版社: Springer
出版日期: 2015/11/18
重量: 0.37 kg
ISBN: 9783319246222
 
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商品簡介


This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen - and used - as a resource for corporate innovation. The main argument is that companies have to build what the author calls "urban innovation networks." After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players - companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich - are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.

Alexander Gutzmer 作者作品表

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Urban Innovation Networks: Understanding the City as a Strategic Resource (2016) (hardcover)

eBook: Urban Innovation Networks: Understanding the City as a Strategic Resource (DRM PDF)

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eBook: Brand-Driven City Building and the Virtualizing of Space (DRM EPUB)

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