|
|
|
Basic Marketing (European)
原價:
HK$755.00 
現售:
HK$717.25
節省:
HK$37.75 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
|
| |
|
|
| |
|
|
出版社: |
McGraw-Hill
|
| 出版日期: |
2000 |
| 頁數: |
736 |
| ISBN: |
9780256204025 |
|
|
商品簡介 |
| Basic Marketing, European Edition is intended as a first book in marketing, offering a comprehensive introduction to the fundamental principles of the subject. This adaptation builds on the highly successful US edition, offering a unique European perspective on marketing thought. Structured around the classic "4Ps" organization, the book offers students clear explanations, helpful frameworks and "how-to-do-it" techniques, with up-to-date examples to illustrate the concepts described.
|
|
|
|
|
|
